We Are The Rugby Agency

A client-led, rugby specific marketing agency. We offer an integrated approach across consultancy, communications, digital & creative. Established by Will Carling Management Ltd and WSM Communications Ltd. Trusted by players, coaches, stakeholders. Unique connections and knowledge within world rugby.

Our Vision

‘The Rugby Agency was created to offer current and potential stake holders in rugby the experience and guidance of a team that has genuine knowledge of the sport. Our unparalleled understanding of the game, the players and the fans enables us to deliver creative, integrated strategies that genuinely enhance the sport and resonate with the rugby audience. Combined with our knowledge of, and access to, current and past players, we are able to guide and advise clients towards campaigns that maximise their investment.’

Will Carling

Latest News

RT @TalkRugbyUnion: @TheRugbyAgency @Heineken_UK @Heineken Behind the scenes of the Heineken Cup Show http://t.co/S7hQmzfccU

Our Experience

The Rugby Agency team has over 20 years creative brand and rights holder experience across sponsorship, PR, digital comms, and live events.

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The Rugby Agency
King William Street House
33 King William Street
London, EC4R 9AS

London, New York, Rio de Janeiro, Dubai